TL;DR

Neglected Tropical Diseases (NTDs) continue to affect millions of people globally, yet they often remain underrepresented in public health conversations. The Global Leveraging for Integrated Disease Elimination (GLIDE) initiative, along with its dedicated partners, has been making significant strides in combating these diseases. Despite their impactful work, there was a critical challenge: low public awareness about GLIDE’s initiatives and a general lack of education regarding NTDs.

Fittr had successfully started building a like-minded community passionate about health and fitness. Their mission was to create a space where individuals could connect, share, and grow in their fitness journeys. However, despite having a strong foundation, they faced a growing challenge: struggling to engage their community with compelling content and slow growth in views and followers.

The key challenge for ABH was keeping the community engaged between two competition cycles. While interest peaked during the application and selection phases, maintaining momentum and interaction throughout the year required continuous effort. ABH was not creating compelling content to keep entrepreneurs, supporters, and stakeholders actively involved.